What does this have to do with insurance? Just about as much as geckos, emus, cavemen and muppets.Īnywho. The fans sing along on the part that goes 'Hey hey hey' Barry from Sauquoit, Ny On February 16th 1969, 'Build Me Up Buttercup' by the Foundations peaked at 3 (for 3 weeks) on Billboards Hot Top 100 chart it had entered the chart on December 29th, 1968 at position 84 and spent 15 weeks on the Top 100 (and for 8 of those 15 weeks it was on. who used Facebook in the last 16 years can now collect a piece of a 725 million settlement by parent company Meta tied to privacy violations as long as they. We completely forgot about that little tidbit until we came across a new Geico commercial today that appears to be filmed entirely in Montana.The spot is the latest in Geico’s series of motorcycle insurance ads that feature the Foundations 1968 hit ‘Build Me Up Buttercup’. Still doesn't really explain the song choice, but she explained that the song is about this kind of longshot dream of bliss that keeps you going but never really comes through in reality. Apparently the whole Buttercup Geico campaign is supposed to be about daydreaming about being out bikng on the open road even when you can't be due to life's obligations and/or the fact that "you're just not that guy." The whole "if you ride you know" tagline is supposed to refer to riding the dream or something. GEICO is a registered service mark of Government Employees Insurance Company, Washington, D.C. Geico has ruined one of my all time favorite songs, Build me up Buttercup by the Foundations, a very good, unheralded group. Anyway, I brought this up to her in passing and I guess she did a little recon. The GEICO App and site received 1 rankings according to Forrester’s 2021 US Mobile Auto Insurance Functionality Benchmark. OK EDIT: I work at a university and ran into a faculty colleague in the marketing department whose current research deals with pop-culture references within television marketing campaigns. You may already recognize this song from GEICOs other recent commercial, but if you missed it, its the 1968 classic 'Build Me Up Buttercup' by the Foundations. What do you know if you ride? I'm genuinely curious what this means. The scene is set as a man cruises the open road on his motorcycle to the tune of The Foundations " Build Me Up Buttercup. This suggests that he would rather be led on and teased, which produces more tension within the songs’ meaning. There must be SOME connection for Geico to do an entire Commercial campaign based on this, right?!? The Foundations Lyrics Build Me Up Buttercup Why do you build me up (build me up) Buttercup, baby Just to let me down (let me down) and mess me around And. When the narrator says, so build me up buttercup, don’t break my heart, he is asking her to love and compliment him implying he wants to be told nice thigs, even if they are not true or sincere.
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